BECOMING HER
the Blog
Stop Cutting Calories and Ditch the Diet for good!
By: Nancy DiNino Published on: 12/11/2025You’ve been told to “eat less and move more” your whole life. But after 40, that strategy stops working and starts backfiring. If you actually want to build lean, feminine muscle, then you need to ditch the diet!
Authors Note:
The world needs more women who hold themselves to a higher standard after 40.
This blog is dedicated to the women who refuse to believe their prime ended at 30—because at 40, we’re just getting started. This is for the women who are redefining what it means to be strong, confident, and unapologetically sexy in midlife.
If you’re here, it’s because you’re committed—to your goals, your growth, and the version of you that’s still evolving. Let this space serve as your personal guide, your motivation, and your reminder that you’re not alone.
Welcome to the movement of women who are rewriting the rules of what’s possible.
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